Who we are
The best products should win — not the best-marketed ones.
People who make good things shouldn't have to become marketers to be found. That sentence is the whole reason Tellalong exists.
How this started
Tellalong started with a question I kept being asked. I build software products — my own, and ones for the small businesses I work with. The products would ship, they would be good, and then the same request would come back from the owners: can you also help us with the marketing?
I couldn't. Not honestly. I'm a builder, not a marketer, and I know the difference between posting something and marketing something. But I also knew what those owners were really asking for: not clever captions — a reliable way to be found, so they could get back to doing the work they were actually good at.
So I started building the thing I could stand behind: not a tool that turns a prompt into posts, but an engine built on how marketing actually works — positioning, proof, the calendar, the rules of each market — with a person able to step in at whatever point a business wants one. Something that would carry my own products' marketing too, because they need it just as much.
The name came out of a long argument. It won because it says the job plainly, in the order that matters: you build, and we tell.
— the founder
Who's behind it. Tellalong is made by Hisland, a Swedish company whose day job is developing organisations by developing the people in them, and which builds its own software along the way. Tellalong is the piece its customers kept asking for.
Where this is going
A world where building something good is enough for it to be found.
Our mark is two strokes, unequal, the same height: your voice and ours beside it, never taller. It's the ll already inside the name.
Three ways to work with us
As much of a person as you want. As much of the engine as you need.
We are not trying to replace the marketer you would hire if you could. We are trying to make sure you don't have to, and to be that person for you when you want one.
- youus
You and the engine
For owners who want to stay hands-on
Explain your business, confirm what we understood, approve the plan, approve each post. The method, the calendar and the checks all run for you; you keep every decision.
- youus
Set up with you
For owners who want it done right from day one
One of us works through your business with you: positioning, the story only you can tell, the proof you already have, the channels that fit where your customers are. Then the engine runs, and you approve.
- youus
A person owns the strategy
For businesses that want a marketer without hiring one
A real person writes and revises your strategy every month, watches the results, and decides what changes. The engine does the writing, the checking and the publishing under their direction. You still approve.
Built with real businesses
Not a demo. Four real businesses, from day one.
Before we ever spoke to a stranger, we built this against four real, running small businesses — the founder's own family and clients. If a rule or a workflow didn't survive contact with one of these, it didn't ship.
A decanted-perfume retailer
India
A healthy snacks brand
India
A travel agency selling to overseas visitors
Sri Lanka
A driving school connecting learners with instructors
Australia
No photos here yet, and we won't fill the space with stock ones — a lineup of stock-photo shopkeepers on a page arguing good work should win on its own merit would undercut the point on page one. Real photos of these four businesses go here once we have them.
What we refuse to do
What we will never do in your name.
We hold our own marketing to the same rule we build into every post the engine writes: an unsupported claim gets removed, never softened. Here's what that means in practice.
We won't publish without your OK
Every post waits for you to approve, edit, or ask again — until you decide you don't need to check every one anymore. That's your call, not ours.
We won't invent anything about you
No made-up review, no invented customer, no stat you didn't give us. If we don't know it, it doesn't go in the post.
We won't manufacture urgency
“Only 2 left” or “hurry, ends tonight” only ever appears when there's a real offer behind it, with a real end date that hasn't passed. Otherwise the words don't get written.
We won't sell during a moment that calls for silence
Some days on the calendar are for showing up quietly, not pushing a deal. We'd rather post nothing than post the wrong thing on the wrong day.
We won't show you false confidence
A chart that looks certain on thirty posts is a chart lying to you. We'd rather tell you we don't know yet.
See how it actually works
The method, the calendar, and the rules that keep it honest — laid out in full, not asserted.